Live Event Activation UK
Bringing Live Sports to Life with Unforgettable Brand Experiences
From strategy to showtime, Dave Orton Media turns live sports events into powerful brand moments — delivering dynamic live event activations across the UK that captivate audiences, drive engagement, and make your brand impossible to forget.
Live Event Activation That Delivers Real Impact
What We Deliver
At Dave Orton Media, we specialise in live event activations that help brands and sponsors connect with audiences through immersive, presenter-led sports experiences.
Whether it’s a live sports event, a brand activation, or a broadcasted engagement moment, our team ensures flawless production and an atmosphere that resonates both on-site and online.
- Strategic sports activation planning
- On-course and stadium presenting
- End-to-end live event production
- Presenter-led live, digital, and TV hosting
- Multi-platform coverage and delivery
- Bespoke brand storytelling
Your Partner in High-Impact Sports Activations
Why Choose Dave Orton Media
With over 10 years of experience across TV, digital, and live sports events, Dave Orton Media has partnered with some of the biggest names in UK sports and broadcasting.
We’re more than just a sports activation agency — we’re your creative partner, focused on transforming every event into an opportunity for brand elevation and audience connection.
- Deep expertise in live sports broadcasting and presentation
- Proven results for major bookmakers and sponsors
- Fully integrated production — from concept to on-site delivery
- Professional team trusted by leading UK sports networks
- Authentic presenter-led hosting with real broadcast impact
Where We Bring Your Brand to Life
From bustling racecourses and sports stadiums to lively fan zones, sports bars, and hospitality venues, our activations put your brand at the centre of the sporting experience.
We deliver engaging on-site energy, seamless production, and authentic presentation that connects with real fans — wherever they are.
On-course & Stadium Presenting: Engaging live crowds with professional, broadcast-quality hosting.
Sponsor & Fan Engagement: Creating moments that build brand loyalty and real-time interaction.
Sports Bar & Hospitality Activations: Bringing the excitement of live sports into premium social settings.
Presenter-led Live/Digital/TV Hosting: Extending your activation’s reach across multiple platforms.
Every activation is designed to boost engagement, brand recall, and emotional connection — making your event truly unforgettable.
Sports-Focused Brand Activation Agency
At Dave Orton Media, we don’t just run events — we create brand-powered experiences that put your message at the heart of the live sports moment.
As a specialist brand activation agency, we combine creative strategy, sports presentation expertise, and high-impact production to turn any event into an opportunity for deeper fan connection and measurable brand lift.
Whether you’re a sponsor, rights holder, or ambitious sports brand, our activations are designed to create unforgettable touchpoints that resonate both in venue and across digital platforms.
What Makes Us a Leading Sports Brand Activation Agency
Creative Brand Concepts: Tailored ideas that align your brand with the emotion and energy of live sport.
Presenter-Led Engagement: Real broadcast quality presenting that elevates your brand voice, led by Dave Orton.
Integrated Multi-Platform Output: On-site, digital, social, and broadcast-ready activation coverage.
Fan-Centric Experience Design: Every touchpoint crafted to boost participation, recall, and shareability.
Full-Service Production: From planning and scripting to live delivery and post-event assets — all handled in-house.
Where Brand Activation Delivers Real Results
Our brand activation services amplify impact across multiple environments:
Racecourses & Stadiums: High-energy presenting and sponsor moments delivered with broadcast professionalism.
Fan Zones & Public Spaces: Creating interactive touchpoints that convert footfall into engagement.
Sports Bars & Hospitality Venues: Bringing the excitement of live sport directly to your audience.
Digital & Hybrid Activations: Extending your reach with presenter-led live streams, short-form content, and social-first coverage.
Every activation is built to strengthen your brand story, elevate your visibility, and create meaningful fan engagement that lasts long after the event ends.
Why Choose DOM?
We’re not just an activation team — we specialise in bringing live sports events to life through presenter-led energy, broadcast-level production, and seamless brand integration.
Specialists in Live Sports Activation:
A decade of experience delivering high-impact activations for major UK sports and betting brands.
Engagement-Driven Production:
Every activation is designed to boost audience participation, brand recall, and on-site energy — not just “run the event”.
Presenter-Powered Delivery:
Led by Dave Orton — an experienced sports presenter who brings authenticity, confidence, and professional hosting to every activation.
Flawless End-to-End Execution:
From concept, scripting, and creative planning to live delivery and post-event outputs — we handle everything with precision.
Trusted by Industry Leaders:
Brands like Sky, Bet365, BetVictor, and Racing Post rely on us for activations that deliver real results and memorable experiences.
case Studies
Sky Sports Racing Live
Delivered engaging live coverage across 3
days of racing with on-site presenter hosting.
Bookmaker Brand Activation
Executed a high-energy on-site campaign with digital integration for real-time betting.
Live Racing Show
Produced weekly presenter-led betting show streamed across multiple platforms.
Our Partners
We’re proud to collaborate with major bookmakers, sports media platforms, and event partners — delivering bold content that entertains and performs.
Frequently Asked Questions
What is a live event activation?
A live event activation is a branded experience that engages audiences in real time — often at sports venues, fan zones, or hospitality spaces. As a leading brand activation agency, Dave Orton Media transforms these moments into unforgettable live experiences that connect your brand with fans both on-site and online.
What types of live event activations do you offer?
We deliver a full range of live sports activations including on-course and stadium presenting, sponsor and fan engagement campaigns, sports bar and hospitality activations, and presenter-led live, digital, and TV hosting. Each activation is part of our broader expertise in live sports production across the UK.
Do you handle both the creative and production sides of an activation?
Yes — as a full-service sports activation and production agency, we manage everything from concept creation and scripting to live production, presenting, and post-event delivery. You get a seamless process handled by experts in both creative direction and technical execution.
What makes Dave Orton Media different from other sports activation agencies?
We combine live sports production experience with authentic presenter-led energy. Every event benefits from broadcast-level quality, professional hosting, and storytelling that aligns with your brand goals — setting us apart from a typical brand activation agency.
Can you provide on-course or stadium presenters for live sports events?
Absolutely. Our team includes professional TV sports presenters and event hosts with years of experience across major UK networks. Whether it’s racing, football, or live fan engagement, we deliver confident, polished presentation that enhances the live experience.
Do you work with sponsors and brands outside of traditional sports broadcasting?
Yes. While we’re rooted in sports media and live sports production, we also collaborate with betting, entertainment, and lifestyle brands — delivering engaging activations that elevate sponsorship visibility and audience participation.
How do sports bar or hospitality activations work?
We design and deliver bespoke sports bar and hospitality activations — combining live presenting, branded content, and interactive experiences. These campaigns allow sponsors and venues to connect with fans in social, high-energy environments where brand experiences feel authentic.
Can live activations be broadcast or streamed online?
Definitely. Our presenter-led activations are designed for both live and digital delivery. Whether broadcast through a TV sports presenter or streamed across multiple platforms, we extend your event’s reach and engagement far beyond the venue.
What kind of results can I expect from a live event activation?
Our activations consistently deliver measurable results — from audience engagement and sponsor exposure to increased conversions. As a data-driven brand activation agency, we focus on impact: past projects have achieved up to 45% engagement lifts and strong ROI for major UK brands.
How do I start planning a live activation with Dave Orton Media?
Simply get in touch to discuss your brand goals. Our team will create a custom activation strategy — blending creative planning, live sports production, and professional presenting — to ensure your next event stands out and performs.